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How Airlines are Leveraging Data to Improve Operations

Hotels and especially airlines are experimenting with Big Data in new ways every day, trying to figure out how to respond and react in real-time, to the information that’s been coming in.

What’s unique about the airline industry though, is how they’ve begun to utilize this information, not just to improve a loyalty program or marketing campaign, but to affect real changes in their businesses, both internal and with their customers– all in real-time.

This piece highlights just a few examples of how different airlines have been leveraging data to personalize experiences and revolutionize their businesses.

Download the eBook to find out about:

  • Flight path optimization
  • Expansion
  • Customer intelligence
  • Internal operations

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