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Commercial Effectiveness in the Changing Customer Environment: Time for Biotech to Catch up?

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At DigiPharm Europe last year, Suzanna van Straaten, Associate Director Commercial Effectiveness, EMEA gave a presentation covering commercial effectiveness in the changing customer environment - asking the question "Is it time for Biotech to catch up?"

Download this presentation and learn:

  • CRM at a crossroads- past and future
  • Why a dedicated solution for Genzyme
  • New CRM: Objectives
  • Genzyme Business Drivers and CRM Enablers
  • Genzyme EMEA Mobile Intelligence Implementation (GEMINI)
  • Some considerations
  • Key benefits of core approach
  • Effective CRM implementation approach
  • Project timeline
  • Are we ready for the future?
  • How Genzyme has been successful in implementing one CRM across Europe