The changing commercial model and implications on marketing and sales

Download Ragnar Gaseby's presentation on the "Changing commercial model and implications on marketing and sales"

Gaseby highlights key trends:

• Reduced physician influence on Rx
• Austerity measures and price pressure
• Changes in communication channel
• preferences
• The increasing information flow
• The educated patient

And Implications :

• How to approach segmentation and
  targeting
• Marketing & Sales Model and Channel Mix
• Improving the content offering
• New capabilities

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