Downlaod this presentation by Javier González Marcos, Renfe CIO to find out how Renfe are using mobile at every customer touch-point to increase sales and satisfaction.
Here are some key points that you'll learn about:
1.Mobility initiative context
2.Mobile Channel capacities
3.Travel experience by Passenger Type
4.On board mobilization of ticket inspector processes
5.Mobile Channel Security
6.Mobile Channel Value Added
7.Recap