How is the CMO handling the changing marketing environment?
The world is changing, technology is rapidly shifting and transforming industries and professions. It's arguable that the marketing profession is experiencing the most profound change of all thanks to the abundance of granular data and numerous contact channels. So how is the CMO holding up?
IBM was also curious about this change and so in it's latest Institute for Business Value study, that covered more than 500 CMOs around the world, it went out to answer that question.
Find out what CMOs around the world are thinking about modern marketing, including:
- 94% of CMOs believe that mobile will be a key to future success
- 82% believe that their organisations are underprepared to capitalise on data
- CMOs are weilding more power in the boardroom
- High-performing CMOs are integrating internal and external data to gain deep insights of their customers
- And only 20% set up social networks for engaging with customers