community download

NEW and Improved: The Little Book of Loyalty 2014 - Courtesy of Total Customer

New release with even more interviews, tips and case studies to help you understand, engage and retain your customers.

Generating loyal customers is more important now than ever. However, the modern customer has the power to buy what they want, when they want, from whoever they want.

Let the pricing war ensue? I think not. Maintain and nurture your customers to protect your company from this rat race.

Download the book now to discover:

  • How to generate and build lasting loyalty from Aimia
  • How British Gas are improving their customer experience
  • How to build an online relationship with customers from Asos
  • How Hilton Worldwide are building emotional loyalty
  • How O2 are keeping non-committal customers loyal
  • and much more...


Some quick details

Email Address:*
First name:*
Last name:*
Job Title:*

Remember my details Information

Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

Privacy statement »
Manage your email preferences »

You will be emailed the document as an attachment (4,718Kb in size)