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Whitepaper: The road to reward - A more profitable direction for banks and financial institutions

Whitepaper: The road to reward - A more profitable direction for banks and financial institutionsYour reward program could be harming your profits, and your relationship with customers. Here’s how to change direction and find the road to reward.

Customer rewards programs are an established part of the marketing mix for many banks and financial institutions. Sometimes they are so well established that the original reasons for setting them up are obscured by other objectives or lost in the details of day-to-day management.
Download this whitepaper by Collinson Latitude to learn more on:
  • Why do so many financial organizations choose the wrong road?
  • Recognizing the wrong road
  • Taking the right road
  • Take the road to reward and discover success

Collinson Latitude, an Associate Sponsor at the 2nd Future Bank Asia 2014 expo will be at the show to share with you more on how they combine the latest technology, content and communications to achieve enhanced value, engagement and increased conversion for your business. If you would like to discuss more about their findings in the whitepaper, visit them at MR20 on 23 - 24 April 2014, Level 4 , Suntec Singapore!

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