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Presentation:David Boyle, SVP Insight, EMI Music

I want to hold your hand-

How music people and data people came together
to drive change at EMI

David Boyle, SVP Insight at EMI Music spoke a Loyalty World last year. In his presentation he gave insight into how EMI implemented a Big Data strategy, and how this translated into opportunities.The focus of the presentation is how insight from data plus skills and expertise from EMI culminated
in a culture of successful evidence based descisions and reasoned arguments. He covers-

  • The potential change
  • The importance of culture
  • The role of data
  • People needed


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