community download

Presentation: Successfully integrating CRM into your loyalty programme- Anthony Kotton

Successfully integrating CRM into your loyalty programme- Anthony Kotton

Now more than ever, the customer is king; this is because customers now have access to instant communication technologies and can broadcast good or bad news

Customer Relationship Management is nothing new
What is new: technologies and applications that allow for improved strategies
These are designed to enable better management of customers, customer information and the business as a whole.

Even with these latest advances, the basic fundamentals of CRM remain the same
 - Obtaining a 360 degree view of your customer
 - Tracking marketing leads  - Measuring marketing return on investment

The result of integrating CRM into your loyalty programme

  • Registered members on loyalty programmes are able to provide an organisation with a wealth of information – from personal attributes to spending habits
  • This information allows for targeted sales campaigns; improved conversation and increased customer satisfaction
  • Loyalty programme surveys and evaluation, leads to increased engagement and understanding of the customers needs and desires

Some quick details

Email Address:*
First name:*
Last name:*
Job Title:*

Remember my details Information

Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

Privacy statement »
Manage your email preferences »

Unfortunately the document is not available at this current time, however if you leave your details we'll get it to you as soon as we can.

Please fill in all the information requested. It is very important you enter this information correctly so we can contact you with the document.