Presentation: How to build a social community from the ground up one loyal ambassador at a time? Elan Lohmann

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How to build a social community from the ground up one loyal ambassador at a time? Elan Lohmann

Sleekgeek is a social community whichprovides those that want it:

Activation (Challenge)
Support (Social Media)
Motivation (Social Media)
Accountability (watch this space)
Education (Social Proof/sharing)

to achieve THEIR healthy LIFESTYLE goals

Platform strategy:

Facebook GROUP = Core activity, community bonding, interaction, conversation, rich subject matter. (quality, stong bonds)

Facebook page = viral hook (tease, weak bonds)

Twitter = Reminder/awareness service. (Noise, medium bonds)

Next step = Pinterest (visual sharing capacity)