1 12 Hour MBA in Loyalty
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Download ebook: Essential guide to loyalty

Free ebook on the essentials of the customer loyalty industry

In this free ebook you will:

  • Discover what loyalty is and how loyalty marketing helps solve a number of problems
  • Look at the different kinds of loyalty business models
  • Understand the reasons for failure and the best practices
  • Explore how to account for unredeemed liability
  • Understand what big data is
  • Discover how generation Y influence marketing policies
  • Look at how social media has been applied to loyalty
  • Gain an understanding of global trends and look at some predictions for the future

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You will be emailed the document as an attachment (251Kb in size)