According to Euromonitor International, air transportation is poised to experience a period of more consistent growth of 5% over 2012-2017. Low-cost carriers have progressively increased their market share at global level, putting pressure on both schedule and charter operators. Diversification is the key for all airlines, and low-cost players are no exception. In particular, it is social media that market players should embrace. Companies which are not quick to adapt to this rising trend will miss out on business opportunities.
To learn more about Euromonitor trends and forecasts for the airlines industry, download the exclusive article “Low-Cost Carriers Blazing a Trail” by Nadejda Popova for World Low Cost Airlines Congress.
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