The Future of Digital Commerce | Seamless North Africa 2025

SEPTEMBER 2025
EGYPT INTERNATIONAL EXHIBITION CENTER, NEW CAIRO

THE FUTURE OF RETAIL & E-COMMERCE ACROSS NORTH AFRICA

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REGISTER TO ATTEND

5,000+

Attendees

250+

Exhibitors & Start-Ups

200+

Expert Speakers

2

Days

What is Seamless North Africa?

The digital commerce landscape is evolving rapidly, uniting payments, fintech, retail, and e-commerce. Seamless North Africa is the region’s top meeting place, designed to disrupt and drive innovation across the ecosystem.

Bringing together the brightest and most innovative minds, this event is a hub for merchants, enterprises, and SMEs in the digital commerce space. Event tickets are free—secure yours today!

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2024 SPEAKER LINE-UP

Dr. Mahmoud Khattab
Chief Executive Officer
B.TECH

Dr. Mahmoud Khattab at Seamless North Africa

Abdellatif Olama
Chief Executive Officer
Jumia

Abdellatif Olama at Seamless North Africa

Omar Elsahy
General Manager
Amazon

Omar Elsahy at Seamless North Africa

Plama Spetsova
General Manager
Ecommerce, Apparel Group

Plama Spetsova at Seamless North Africa

Monica Benham
Managing Director
RicRac

Monica Benham at Seamless North Africa

Sherif Fahmy
Head of Digital Commerce and Home Delivery
Coca-Cola

Sherif Fahmy at Seamless North Africa

Kareem Yassin
Vice President
Procter & Gamble

Kareem Yassin at Seamless North Africa

Mai Fahmy
E-commerce Director
L’Oreal

Mai Fahmy at Seamless North Africa

Fisayo Caleb Sangogboy
First Vice President, Head of Tech Strategy
Danske Bank

Fisayo Caleb Sangogboy at Seamless North Africa

Frederic Lenoir
Chief New Services & Innovation Strategy
Group BPCE

Frederic Lenoir at Seamless North Africa

Soheyl Kadjani
Chief Digital Officer, Executive VP Digital Transformation,
Rabobank

Soheyl Kadjani at Seamless North Africa

Sascha Apenburg
Group Compliance Officer
N26

Sascha Apenburg at Seamless North Africa

Asim Chohan
Vice President of Global Operations
Morgan Stanley

Asim Chohan at Seamless North Africa

Susana Ponce-Froment
Global Head of Financial & Credit Risk
TIDE

Susana Ponce-Froment at Seamless North Africa

Shaun Ram
VP, Fintech Relationship Manager
Axos Bank

Shaun Ram

Ignacio Santos
Chief Executive Officer
Fazil Neobank

Ignacio Santos at Seamless North Africa

VIEW THE AGENDA

WHO EXHIBITS?

Meet the region’s most innnovative digital commerce technology providers

ENQUIRE ABOUT EXHIBITING

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

Seamless Payments

WHO ATTENDS?

Top buyers from across the region will unite under one roof

REGISTER TO ATTEND

Attending Media & Press

Hundreds of press and media from global

and industry outlets attend the

Seamless series each year.

APPLY FOR A PRESS PASS

VISIT OUR PRESS HUB

GET READY TO GO SEAMLESS IN 2025

DISCUSS THE SHOW
& RESERVE YOUR SPACE

Toby Richards

toby.richards@terrapinn.com

SPEAKING
OPPORTUNITIES

PAYFIN - Miriam Ghanem

miriam.ghanem@terrapinn.com

RECOM - August Skinner

august.skinner@terrapinn.com

MARKETING

OPPORTUNITIES

Jennifer Drury

jennifer.drury@terrapinn.com

JOIN THE #SEAMLESSNA CONVERSATION ONLINE