1.34b

Population

 

440m

Millennials

 

27.6

Average age

 

33%

Urban population

 

340m

Smartphone users

 

153m

Active social media accounts

31.2%

CAGR e-commerce growth

 

US$14.5b

e-commerce market size

 

28%

e-commerce penetration

 

71%

Internet users are male

 

46%

Internet users spend 6 hours per day online

 

 

 

US$3.6t

Consumer spending by 2020

 

US$1,593

GDP per capita equal to China in 2005

 

US$11,000

or more earned by 2% of the population per year

 

136

consumer confidence indix - the highest globally

 

US$600b

Retail market in 2015

 

58.7%

Penetration of banking services

 

86%

Cash removed from circulation during demonetisation

 

US$3.6b

Mobile wallet transactions in Q1 2017

 

220m

Users of market leader paytm

 

24.5m

Credit cards

 

 

 

63% vs 81%

Adult vs Youth – literacy rate comparison across age groups

 

20.4%

Higher education gross enrolment ratio

 

125m

English speakers

 

US$274.65b

Exports 2016/17

 

US$208.9b

Valuation of tourism industry