Ikigai Engineering

Exhibitor

Ikigai is a Japanese term that roughly translates to “reason for being.” It is a lifestyle that seeks to balance
the spiritual with the practical.
This balance is found at the intersection where your passions and talents converge with the things that
the world needs and is willing to pay for.
I was attracted by this diagram shown to me by an acquaintance and researched the concept.
What I found helped to bring into focus all the random ideas and thoughts I had that I’ve struggled to
express on my own.I wanted to apply this to my life and my life as a budding entrepreneur.
Since becoming a mum I’ve felt a frustration that stemmed from conflicting desires. I wanted to live a
life of climbing the corporate ladder. Then I wanted to enjoy the lifestyle that came along with money
of been an entrepreneur. I wanted a life with meaning and consequence.
The result was an infuriating struggle between the things that made money and the things I truly cared
about.
Ikigai is the developed version of the concept I was looking for. It is, simply put (on all search engines
out there), “your reason for getting out of bed every morning.”
I’ve made the mistake of believing that money led to fulfillment. It never felt right, but I thought that if I
had money, then I could have an impact on the world.
Ikigai is the junction of four primary elements:
What you love (your passion)
What the world needs (your mission)
What you are good at (your vocation)
What you can get paid for (your profession)

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+27 (0)11 516 4069