Marketing Campaign

Our marketing campaign kicks off twelve months out and is a fully integrated digital campaign using a variety of channels

WEBSITE

Our dedicated event website is fully responsive and consistently updated with event news. The conferences, seminar sessions, sponsors and exhibitors will be heavily promoted on the site to attract attendees to the show.

EMAIL

We run a sophisticated lead generation and lead nurture campaign to our comprehensive database. Once registered they receive a weekly show update and prompts to log on to our online community and match making service.

DIGITAL MARKETING

Our in-house digital marketing experts will place adverts on the Google Search and Display Networks (over 2 million websites reaching over 90% of internet users), Facebook and LinkedIn. Remarketing will be used extensively on all digital platforms.

LEAD GENERATION

This is a digital inbound marketing program that uses social marketing and CRM to create awareness for your product or services. It allows you to generate leads that you can add to your sales pipeline.

SOCIAL MARKETING

Posts and event alerts are regularly posted to dedicated accounts on Twitter, Facebook and LinkedIn. And they are posted to relevant 3rd party groups and pages.

DIRECT MARKETING

Collateral such as the brochure and show tickets will be mailed to a targeted database. Inserts will be placed in leading business publications in the weeks running up to the show.

ADVERTISEMENTS AND EDITORIAL COVERAGE

In key trade publications. Including business and national mainstream press.

PRESS RELATIONS

Our powerful media partnerships mean more effective press relations.

DIRECT SALES

Our dedicated direct sales team ensures that no lead is left unconverted.

PARTNERSHIPS

We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up to the event.

YOU

We’ll work closely together with every sponsor and exhibitor. You’ll be updated with the latest marketing plans for the show. And we’ll discuss with you how we can help you drive traffic to the show and to your booth.

EVENTS AS A MARKETING CHANNEL

Depending upon the sponsorship status, a sponsor’s logo is carried throughout the campaign. This creates a massive amount of brand awareness for sponsoring organisations.

Then there’s the show itself.

Two days with senior executives from your target market – page advertising and online marketing cannot offer you this opportunity. To meet and have face-to-face meetings with several hundred of your prospects is surely a marketer’s dream!