Donna Frith | Director, Corporate Affairs & Customer Experience
Busways

Donna Frith is Director, Corporate Affairs and Customer Experience at Busways, the largest Australian-owned bus operator and most experienced bus specialist. With 20+ years in buses, Donna leads customer experience, brand, communications, stakeholder engagement and sustainability across Busways’ NSW and SA operations. Passionate about the role public transport plays in shaping communities, Donna focuses on bridging operational performance with human experience - helping build trust, connection and confidence through pragmatic, people-focused innovation and decision-making.