Affiliated to Zhejiang Geely Holding Group (founded 1986, with brands like Geely Auto, Lynk & Co, Zeekr, Volvo and Lotus), Radar New Energy Automobile (Zhejiang) Co., Ltd. is a mid-to-high-end intelligent EV enterprise focused on the outdoor ecosystem.
Riddara is Radar Auto’s international pickup truck brand. Leveraging Geely Holding’s advantageous resources and industrial capabilities, Riddara focuses on the pickup segment to pursue differentiated development and complementary strengths with other major Geely brands.
Guided by a global vision, Riddara commits to product design and R&D, striving to deliver outdoor intelligent connected experiences that exceed market expectations.
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