Stef Apostolidis – “Melbourne Chippy Chick” Founder of Tradie Lady Hire & Tradie Lady Club | Carpenter & Builder | Advocate for Women in Construction Stef Apostolidis, better known as the Melbourne Chippy Chick, is a qualified carpenter, builder, mum of three, and one of Australia's most recognisable advocates for women in the trades. With over a decade of experience on the tools and a social media following of over 200,000, Stef has turned her passion for building into a nationwide movement of empowerment and inclusivity. From the moment she picked up a toolbelt, Stef knew she was forging a new path—not just for herself, but for the many women who had never seen themselves represented on a job site. She built her brand from the ground up, becoming a trusted voice for change in an industry long overdue for it. As the founder of Tradie Lady Hire, Stef created Australia’s first platform dedicated to connecting clients with skilled female tradies, apprentices, and tradeswomen-led businesses. Whether it's for a home reno, an urgent repair, or growing a team, the platform gives customers the power to choose women they can trust—while opening doors for tradeswomen to get consistent, meaningful work. She is also the founder of Tradie Lady Club—a supportive, fast-growing community that champions women in trades through events, mentorship, networking, and brand collaborations. The Club offers real connection in an industry that can often feel isolating, helping tradies feel seen, supported, and celebrated. Through both platforms, Stef is driving: Greater visibility and opportunity for female tradies Safer, more inclusive options for customers and employers A pathway for apprentices to break into the industry Cultural change in how Australia views women in construction Stef’s career mission is to scale both Tradie Lady Hire and Tradie Lady Club into national names—supporting thousands of women to thrive, while reshaping the trade industry to be more reflective of the modern world. At the heart of her journey is one message: Women don’t just belong in construction—they’re essential to it.