With over 11 years of experience in digital marketing, I am currently the Global Digital Marketing Manager for Philips Hue at Signify, the world leader in lighting solutions. I’ve led and executed omnichannel marketing strategies across web, app, SEO, and paid media channels, adapting brand communication to the online environment and enhancing customer experience.
My expertise lies in launching new products and promotional campaigns globally (NAM, EU & Pacific), managing cross-functional and multicultural teams, and collaborating with internal and external partners. I excel in project management, team leadership, stakeholder engagement, strategic planning, problem-solving, and agency management.
As I grow professionally, I am excited to transition into a dual role as an executive coach and marketing consultant, empowering women to thrive in the workplace and supporting businesses with strategic brand and product launches. I believe in the power of collaboration, creativity, and intuition to foster impactful growth for individuals and organizations alike.
Libbie Betts
libbie.betts@terrapinn.com
Chelsea Baker-Tull
chelsea.baker-tull@terrapinn.com