Julian prides himself to helping small businesses in Singapore perform efficiently and run their business beautifully with Xero. He plays an important role in maintaining an ecosystem with the Banks, App Partners, Xero Accounting Partners and small medium enterprises, working on a platform where everyone can flourish together with Xero. Julian begins his career working in Financial Institutions before moving to become a headhunter in the Accountancy and Finance space, where he witnesses how technology and AI has disrupted the cccounting scene globally. He understands how Cloud Accounting CRM can allow enterprises to do better and effective businesses, and from there, he developed a passion to helping Asia’s small businesses embrace the benefits of cloud CRM systems and accounting software. When he is not at work, Julian enjoys playing football with his friends, and is a die-hard Liverpool fan.