Crystal is the Partner Development Representative for Xero in Singapore. In her role, she oversees the Xero Partner Program by empowering accounting firms to embrace cloud technology. Prior to Xero, Crystal has spent time in the realm of SaaS (Software-as-a-Service) and digital media at various multinational companies including Cable News Network, Meltwater and Ogilvy. Her passion in technology and innovation motivates her to help business do #beautiful work. Outside of work, you’ll likely find Crystal at fitness studios or baking up a storm in the kitchen.