PRACTICE MANAGEMENT THEATRE

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Practice Management, Tuesday 16 October 2018

Mamta Mandal
Practice Management
09:00

Creating advocates & building your brand through a customer centric practice

By attending this session you will learn:
  • The importance of real relationships, real customers
  • Experience to engagement vs engagement to experience
  • Key reasons for branding & tools to leverage
KG Tan
Practice Management
09:30

Running an efficient practice in the new digital world

This session will cover:
  • The way an accountants work and how an accounting firm is run will change dramatically due to AI-based technologies
  • Accessibility, Analytics, Artificial Intelligence and Automation – the 4As which will change how accountants perform engagements, how services and solutions are digitally delivered effectively and efficiently to clients.
  • Investments in technology is only the start, more importantly, engaging our teams in working together to embrace technology is the key to sustaining the change.
Evan Law
10:00

Keynote: Transforming The Accountancy Sector Digitally

This keynote session will take place in the Digital Innovation theatre.
Anthony Staltari
10:30

Keynote: Small businesses run the world

By attending this session you will discover how to:
  • Identify new business opportunities that are made possible with connected, integrated solutions
  • Spend a day in the life of a connected SME
  • Discover how technology can help you grow and scale your business beyond borders
This keynote session will take place in the Digital Innovation theatre.
Session led by: xero
Marc R Bruce
Practice Management
12:00

From bean counters to business advisors: The changing role of the accountants

By attending this session you will learn:
  • How technology is changing the role of the accountant
  • What accountants need to do to prepare for the change
  • What opportunities this provides for the accountant-client relationship
Lielette Calleja
Practice Management
12:30

Value-based pricing models for modern accountants: Price effectively, get paid quickly

Cloud Technology has turned the nature of pricing and revenue on its head for accountants. Charging by the hour no longer has value when many of the tasks have been replaced by automation. Value based pricing is when you attach a price to your services similar to a product which is predominantly determined by what your clients think your services are worth. Implementing the right pricing strategy and agreed key deliverables for your client can be the difference of making money and losing money. In this session we will look at how you can achieve recurring income, and increase client satisfaction by:Key Takeaways
  • Know your offering – what services are you including (tax, bookkeeping, advisory)
  • How to price your offering
  • Identify your current and potential customers
  • How to communicate your pricing structure to clients
Issac Liu
Practice Management
13:00

Choosing business software for you and your clients

By attending this session you will learn about:
  • Understanding your clients: Individual clients have varying business objectives. How can you as an advisor identify and understand their goals?
  • Find the best match to your business resources: Fully optimise the limited business capital available to your clients. How will these limitations affect the software they should use
  • Proven software that definitely helps: There are millions of software available on the net. What should you look out for?
Esther Li
Practice Management
13:30

Audit disruption: Continuous certification in a cloud world

This session will cover:
  • How modern technology is redefining the auditor’s way of work
  • How auditors can catch on and benefit from the shift into cloud accounting
Session led by: xero
David Boyar
14:00

Keynote: To be relevant we need to be heard

Armed with years of commercial and technical experience accountants are revered as business elite. But do communities benefit if we keep our talent hidden behind closed doors? New technology is freeing up our time and increasing our ability to impact. What should we do with this new found power?This keynote session will take place in the Digital Innovation theatre.
Mah Kam Lin
14:40

Keynote: Big data and AI: The future of business

Ms. Mah Kam Lin’s presentation on the application and usage of data for long-term strategic planning purposes. Data is a flexible, contextual and sensitive resource that can be used to draw micro-scale insights or macro-scale conclusions and inferences across wide markets, demographics and industry segments.However, it is important to distinguish between false leads and conclusions based on pertinent findings. Business leaders, movers and shakers must learn the importance of sifting through random correlation to find insightful causation - a task which can be optimised with the help of Artificial Intelligence (AI).Conclusions can also be drawn from incidental and auxiliary data that do not immediately appear to provide useful information, but can be modelled to find implicit connections producing valuable results and actionable programmes.This keynote session will take place in the Digital Innovation theatre.
Session led by: maybank
Magdalene Ang
Practice Management
15:00

Auditors in digital age: Regulations, preparations and what to expect

Deregulation, compliance costs and staff turnover are some of the challenges that Small and Medium-Sized Audit Practices face. How should Auditors respond to such challenges? Digitalisation seems to be the only solution. But, is this the only solution? What are the other practical issues Practitioners should consider before embarking on technology?
Richard Siaw
Practice Management
15:30

Cloud accounting: The legal implications for you and your clients

By attending this session you will learn:
  • The legal issues about personal data protection regime in the context of cloud accounting that accounting professionals should be aware
  • The roles of information technology in compliance
  • Some practical guidance on compliance.
Brad Golchin
Practice Management
16:00

5 steps to implement Business Advisory in your practice

This session will cover:
  • Are accountants an endangered species? We will take a look at why the accounting industry is under direct threat from advances in technology and automation and how accountants will need to change in order to survive
  • Adapting to survive - Why accountants should consider adding Business Advisory to their practice. How to decide the type of advisory practice you want to adopt and how to prepare for it.
  • Practical tips and tools – Learn from someone who has successfully introduced advisory services into their own practice and coached many others on the same journey
Mohamed Fazluddin
Practice Management
16:30

Digitalisation: Starting with your practice

By attending this session you will learn:
  • Where are the greatest opportunities for accounting firms to digitalise their own businesses
  • How to plan your digitalisation
  • How to roll out the benefits of digitalisation to your clients
last published: 17/Oct/18 01:18

 

Practice Management, Wednesday 17 October 2018

Pratik Dholakiya
Practice Management
09:00

Marketing your practice

By attending this session, you will learn:
  • What are fundamental things you should be focusing on to market your firm effectively, and how to do effective marketing on a limited budget
  • The truth behind some of the common marketing misconceptions
  • When to manage your marketing in-house and when to look for support from a specialist
Lielette Calleja
Practice Management
09:30

Global outsourcing: How do you maintain operational efficiency and gain a competitive edge

The accounting and bookkeeping industry is facing new challenges today, prompting them to explore more cost effective ways of doing business. Global Offshoring when setup well with a view to streamlining your processes, people and technology will allow you to get immediate improved capacity and be more valuable to your clients. Key Takeaways
  • How to build the optimal mix with a local dedicated team plus an offshore team
  • How to map out your core processes for your offshore team
  • Understanding your risk with offshoring
  • How to workflow your business around your technology options
Kevin Fitzgerald
10:00

Keynote: Modern accounting: Are you making the most of it?

This session will cover:
  • Understanding the current state of the accounting industry (traditional paper-based v.s. enlightened in digital)
  • Knowing your challenges and understanding support channels
  • It’s no longer the big eat small – it’s the fast who will eat the slow!
This keynote session will take place in the Digital Innovation theatre.
Session led by: xero
Brad Golchin
10:40

Keynote: AI & robotics to streamline your accounting

This session will cover:
  • Do you have to be worried about Robots
  • Measure the risk level in your business
  • Identify the changes you need to make in your business to prepare
  • Some of the tools you can use in your business now
This keynote session will take place in the Digital Innovation theatre.
Wei-Chieh Soo
Practice Management
11:00

Winning Ways

Being an SME has never been easy; and being an SMP that services SMEs would compound the challenges multiple times over. In this session taking a step back and looking forward, Wei-Chieh will share his thoughts on:
  • What it means for SMEs and SMPs to turbo-charge their development in our increasingly global and VUCA world
  • How leadership could refocus on the employee as the heart of the organization
This session is supported by the Singapore Accountancy Commission.
Frieda Lee
Practice Management
12:00

Targeting the milliennial client

By attending this session you will learn:
  • How the millennial client thinks and the best digital channels to attract them
  • How to put yourself in the mind of the millennial client
  • Where to learn more about the latest marketing techniques to attract millennial clients
Shong Ye Tan Shong Ye
Practice Management
12:30

Setting your practice cybersecurity strategy

By attending this session you will learn:
  • How organisations worldwide are still struggling to comprehend and manage emerging cyber risks in an increasingly complex digital society
  • How a more concerted effort will help to uncover and manage new risks inherent in emerging technologies
  • About the cyber regulations, the impact of cybersecurity in financial accounting and steps to become cyber resilient
Shermin Oh
Practice Management
13:00

Modern marketing for accounting & bookkeeping firms

This session will explain how to:
  • Keep up in the world of marketing: How modern accountants do it
  • Understand your clients and how to engage
  • Get started with online marketing with measurable ROI
  • Take a deeper look at progressive firms around the world: Best practices, tools and platforms
Session led by: xero
Lielette Calleja
13:30

Keynote: Firm of the Future

This keynote session will take place in the Digital Innovation theatre.
Wayne Schmidt
Practice Management
14:30

Using Google as a business development tool

Wayne Schmidt is currently ranked in the top 10 global social media influencers in the accounting industry. Wayne's talks are practical, informative, with a touch of humour. In this fast-paced interactive session, you'll walk away with three simple actions that allow you to build an online brand at no cost:
  • Why and how to set up a process to gain 5-star rating on your Google My Business
  • One simple step to quickly update your Google listing to attract new business
  • Quick wins on how to improve your website
Richard Hayler
Practice Management
15:00

Putting customer experience at the heart of your practice

Richard’s session will cover:
  • What is “Customer Experience” really all about?
  • How can improving your Customer Experience improve your business profitability and encourage repeat business?
  • How does this relate to service businesses like accounting and finance practices?
Mahesh Balani
Practice Management
15:30

How not to lose customers in an increasingly digital world

  • Discover how you can win more customers with one of MLA's 12 Practices
  • Discover how you can remain high touch in today’s high tech world
  • Discover how to drive people to ‘go the extra mile’ for you
Marc R Bruce
Practice Management
16:00

Transforming your practice into a thriving business

By attending this session you will learn:
  • What are the core business skills practising accountants need to develop to make their firm thrive
  • What core areas need to be reviewed to transform your practice
  • What are the benefits of good practice management
last published: 17/Oct/18 01:18