World Generic Medicines 2016


The business of affordable medicines


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The 10th Annual World Generic Medicines Congress is Europe’s premier business event providing a comprehensive review of affordable medicine business strategy. It unites senior executives from the generic and biosimilar industries to provide fresh insights, future market trends, innovative commercial strategies and opportunities for growth for affordable medicines. 

Download the event brochure for full details about:

  • Event speakers
  • Full event programme
  • Event format
  • Why you should be there
  • Networking opportunities 
  • Our community
  • Prices and discounts
  • And much more!

This brochure will give you a full overview of what to expect at the event.





Generic Medicines: Your Sponsorship Opportunity


World Generic Medicines 2016 sponsorship brochure

A 2 day forum that discusses the future market trends, innovative commercial strategies and opportunities for growth of affordable medicines. Pharma leaders come for the content and roundtable discussions, but stay for the networking and atmosphere.

  • Get your brand in front of senior decision makers
  • Break into the lucrative Generic Medicines industry
  • Position your company as an industry leader
  • Create sales leads and deliver a return on investment
  • Network with your target market in the region

A meetup with 200 of your peers - what more could you ask for?


Sponsor Now



Generic Medicines attendees include




Dr Reddys at World Generic Medicines Congress


Boehringer Ingelheim

Johnson and Johnson








Full attendee list




 "Great speakers and topics relevant to today’s competitive generic marketplace"

US Director Generic Channel Strategies, Greenstone LLC




 Keynote Speakers


Meet senior representatives from leading generic companies across the world to discuss the business strategies of affordable medicines, who were our key speakers for World Generic Medicines Europe 2016.

Claudio Albrecht

Claudio Albrecht
Ex CEO and Chairman of the Board of the Actavis Group

Generics market focus



Debashis Dasgupta

Debashis Dasgupta
Vice President, Commercial Operations, Intercontinenta Markets, Sanofi Generics

Opportunities in Emerging Markets

Cyrus Karkaria

Cyrus Karkaria
President, Biotech, Lupin Pharma

The future of the biosimilar industry -
mapping the evolution and development of the biosimilar sector


Rahul Garella

Rahul Garella
        Senior Vice President, Head of Europe, Par Laboratories

Purchasing power: how to influence purchasing decisions






 "Good content of presentations, right people to talk future business and share market information"

Business Development Manager, Sharp Packaging Solutions





20+ Sessions | 30+ Industry Leader Speakers | Attendance from 33 countries

Highly interactive sessions | Co-located with Biosimilar Drug Development World Conference