Kirsten Burt is Head of Marketing for the UK & Jersey business at UBS Wealth Management; she joined the firm in 2013. At UBS, she leads a team of senior marketers in London and Zurich who are responsible for the marketing and business strategy to help grow the business. Ms. Burt is a strategic marketer with 15 years of experience in the full marketing mix including PR, advertising, sponsorship, digital, client segmentation, content marketing, direct marketing, and international marketing. Prior to UBS, Kirsten was the Head of Marketing for Standard Chartered Private Bank for the EMEA and Americas regions for 6 years. She also held VP level marketing roles at Citigroup in New York and London in their card businesses. Kirsten holds a bachelor’s degree in management and marketing from Boston College, and an MBA from the Thunderbird School of Global Management.