Tanya is the co-founder, chief product visionary and fearless advocate of the fast-growing digital marketing and identity company, Novatiq. Tanya’s expertise sits at the intersection of digital transformation, advertising and telcos. Before founding Novatiq, she was Director of the Mobile Data Group at Telefonica where she spearheaded the management and monetisation of mobile operator customer data across the network footprint. Data privacy is Tanya’s passion, and she is proud to be recognised as a global expert on this incredibly important subject.