Mark Anderson | Head of CX
Southeastern, Part of the Go Ahead Group

Mark Anderson, Head of CX, Southeastern, Part of the Go Ahead Group

Mark Anderson is Head of Commercial Innovation at Go-Ahead Group with responsibility for growing the rail market with innovation focused on the future of transport. Current work includes Active Travel, MaaS and partnerships in the smart cities area. As part of the Go-Ahead Nordic team in Norway Mark is currently delivering a new customer proposition on commuter and long distance services between Oslo, Drammen, Kristiansand and Stavanger. Previously Mark was Head of Brand Experience at Southeastern and completed project work for MTA Boston and JR Central in Japan. Outside rail Mark was Head of Marketing for LEGOLAND Windsor Resort.

Appearances:



Day 1 @ 12:30

Competing harder for fewer travellers, how can public transport operators attract the returning travellers to public transport?

  • How are operators truly embedding a customer first mindset across the whole business?
  • What services are proving most important to travellers in the “new normal”
  • Creating loyal customers with fantastic experiences: how have our panel worked to optimise services within the confines of restricted budgets?
last published: 16/Jun/21 09:05 GMT

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