Jakob Michael Heider | Head Of Jelbi
Berliner Verkehrsbetriebe (BVG)

Jakob Michael Heider, Head Of Jelbi, Berliner Verkehrsbetriebe (BVG)

Jakob Michael Heider is working for BVG since 2018, first as Head of e-Commerce and Sales Innovations and now as Head of Jelbi – the Mobility Platform and Hubs of BVG. He has 17 years of experience in digital product marketing and has held several executive roles on agency and client side such as Vice President Acquisition & Retention for Vivendi (Watchever). Jakob Michael holds a Double-Diploma of Media Culture Scientist and Diplôme de Maîtrise Information & Communication from the Bauhaus University Weimar and Université Lumière Lyon.


Day 1 @ 12:00

Supporting a shift to shared and public transport usage in Berlin with Jelbi

  • Sharing our success over two years with 8 integrated mobility partners and future vision for Jelbi
  • Working closely with city partners and developers to support a holistic changes in mobility behaviour
  • Overcoming the challenges around data privacy and understanding the full impact for the digitisation of mobility
last published: 16/Jun/21 09:05 GMT

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