Laura Ramsell | Head of Clubcard Proposition & Brand
Tesco

Laura has been working in the Tesco Clubcard team for the last 3 years, and is responsible for the customer communications for the loyalty scheme.  This means identifying the right message for the right customers, and using the range of channels available to deliver engaging content, and drive business KPIs.  Prior to Tesco Clubcard Laura had a handful of other roles in Tesco including being part of the team who built the marketplace functionality on Tesco direct, which allows other retailers to sell through our website, managing trading online for gifting and working on other projects within the Tesco.com business.