James de Souza | Head of Customer Analytics
Post Office

James de Souza, Head of Customer Analytics, Post Office

James is a customer insight obsessive and an avid fan of driving personalised customer experiences through data-led planning and decision making. Following 10 years working with world-class behavioural analytics in client solutions roles at dunnhumby, James is unlocking the potential of customer data at Post Office.
James is responsible for strategic customer planning for 1:1 communications as well as an Analytics Centre of Excellence; an Agile-run test and learn programme. James and team are leveraging a breadth of descriptive and predictive techniques to drive omnichannel campaign optimisation.

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