Bia Bezamat is a retail expert and consultant at London-based GDR Creative Intelligence. She works with brands to help empower their innovation efforts through research and insights on what is happening in retail internationally.
With a background in journalism and trend forecasting, Bia's expertise is fashion and lifestyle, working with some of the world's largest consumer brands and retailers, from Moet Hennessy to Sephora. Through her experience working with luxury global brands, she is well versed on the key challenges faced by premium brands who are navigating physical, digital and social whilst still retaining their high-end ethos.
Originally from Rio de Janeiro, Brazil, Bia takes a global and cross-sector approach to trends, and travels the world on public-speaking, as well as workshop and ideation, assignments.