Adam is the Founder + CEO of Hero™, the conversational commerce platform that connects online shoppers directly to sales associates in store through their favourite way to communicate - messaging.
He was previously Chief Strategy Officer and a board member of Grapple, Europe's largest mobile innovation + design studio. He led the start-up to become Innovative Agency of the Year before it was acquired in September 2013 for a total consideration of $60m.
In 2014 Adam was recognised by the British Interactive Media Association as one of the 100 most influential people in technology. He has delivered keynotes at Web Summit, WGSN, Creative Futures, ABTA Travel Convention and futuretail, and his thought leadership has been published in WIRED, The Guardian and The Telegraph.