George Stefanov | Marketing Operations Director Biologics, Europe

George Stefanov, Marketing Operations Director Biologics, Europe, Mylan

Georgi Stefanov, MD, MBA, PhD has 20+ years of sales & marketing experience in leading pharma companies like Sanofi, Abbott and Mylan. He has expanded his capabilities and expertise from local country to regional commercial and integration roles across Europe, Middle East, CIS and Africa. His experiences include establishing effective networks between multiple stakeholders: KOls, HCPs, patient’s associations, payers; cross-regional activities: advisory boards, market researches; framing and driving regional strategies; leading complex projects, governance and functional alignment. His constant objectives have been creation of an environment that drives, motivates and recognize achievements coupled with designing and implementing an innovative "full wrap around" routes supporting better patient access and improved compliance.     Georgi is currently in charge of Mylan Marketing Operations for the Biologics Portfolio for Europe.


Biosimilars Day 1 - Tuesday 31st October 2017 @ 17:50

Biosimilars: differentiate or die

  • Differentiate through understanding customer’s experiences
  • Create an emotional connection to support future growth
  • Can biosimilars be loved long term?

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