Rakuten Intelligence

Gold Sponsor

Rakuten Intelligence measures digital commerce directly from the consumer, across all retailers, at the item level, over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, we can map the entire Purchase Graph, connecting each and every consumer to all their purchases.


Rakuten Intelligence gets its data from e-receipts — not a browser, app or software installed by the end-user — so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.