Startup Technology Zone

NACFE The North American Council for Freight Efficiency (NACFE) is a nonprofit organization dedicated to doubling the freight efficiency of North American goods movement. NACFE operates as a nonprofit in order to provide an independent, unbiased research organization for the transformation of the transportation industry. Data is critical and NACFE is proving to help the industry with real-world information that fleets can use to take action. In 2014, NACFE collaborated with Carbon War Room, founded by Sir Richard Branson and now a part of Rocky Mountain Institute (RMI), to deliver tools and reports to improve trucking efficiency. These reports include a series of Confidence Reports that detail the solutions that exist, highlight the benefits and consequences of each, and deliver decision-making tools for fleets, manufacturers, and others. As of early 2018, NACFE and RMI have completed 16 such reports covering nearly all the 85 technologies available. GET INVOLVED Trucking Efficiency is an exciting opportunity for fleets, manufacturers, and other trucking industry stakeholders. Learn more at: Or contact: Mike Roeth at