Download the Applied Predictive Technology and MasterCard whitepaper on making customer analytics make money for you
Rread this article to learn more about in-market experimentation of customer programs. The white paper discusses how a leading retailer generated over $15 million in profit improvement by leveraging Test & Learn® to evaluate and refine its promotional direct mail strategy.
Interested in MasterCard, Applied Predictive Technologies, and analytics in general? Join us at
America's Customer Festival 2016
in New York City on September 20 and find out more about how to get your analytics plan to make money for you.
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