The evolution of mobile in travel – where airlines should be investing next
The Evolution of Mobile (EVOM) is a framework devised by MTT to help airlines align and prioritize their digital investments to support their business objectives. In the guide MTT shares the EVOM methodology and provides insights into where where airlines should focus their efforts and investment to make a difference to the ultra-connected traveller of today and tomorrow, how to differentiate in mobile travel and what it takes to be come a true market leader in mobile services in the airline industry.
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