At last year's Pharma Engagement Live event, Joel Beetsch, Celgene Global Patient Advocacy,
gave an in depth presentation on "Integrating the Patient Voice in the Lifecycle".
Joel Beetsch covers key areas in his presentation such as:
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The Basics…
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The Market in which we work…
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Goals, objectives, hopes, & dreams…
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Understanding and Engaging the Advocates over time…
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Creating Value over the lifecycle…
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Simple math…
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Raising the Bar toward the Partner of Choice…
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Questions & Discussion