If you’re thinking about setting up a customer engagement program — and you’re right to do so — then check out this eBook from TIBCO’s own customer engagement experts.
A glimpse of the chapters inside:
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Define Success First
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Invest Disproportionately
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Never Underestimate the Power of Inertia
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Be Aware (Beware) of How You Set Expectations
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Become An Expert in Framing
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Learn from the Gaming Industry
Get your full copy of the eBook from Tibco