Boxever's whitepaper on using Big Data to better understand travellers is now available for download.
Big data buzzwords inundate tech and travel conversations alike. And, like social media in its early days, travel retailers recognize they need to pay attention to big data – and as this study found, big data ranks high in the priorities of the industry – but most organizations have not yet implemented the tools and processes to adequately leverage it to drive realtime, 1:1 engagements with customers.
In their whitepaper,
“Who Are You?” Using Big Data to Better Understand Travellers,
Airline Information and Boxever discuss:
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Who's charged with Big Data?
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The ranking of Big Data as a top 10 strategic priority
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Applying Big Data to the marketing funnel
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Getting actionable: outcomes of Big Data insights
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Improving email conversion
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How management can support Big Data initiatives