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Mexico's Customer Festival is where retailers and solution providers like Pitney Bowes meet to network, learn from each other, and discuss the latest developments in customer relationship management You can now download Pitney Bowes' whitepaper on location intelligence and competitive insight and then join us in Mexico City on April 28-29 for Mexico's Customer Festival.

In recent years the convergence of business intelligence and big data has given rise to data-driven organizations—organizations that use data not only as a check against gut intuition, but to direct business practices, marketing, new product development and any number of other operational activities. But business intelligence platforms typically miss an important dimension of data analysis: location.

Download the Pitney Bowes whitepaper to learn more on:

  • Visual basics
  • Using local intelligence as business intelligence
  • Case studies with Telenor Pakistan, Peugeot-Citroen UK, James River Insurance Company, Willis, Barnsley Council
  • Consumerization of location intelligence
  • Creating competitive advantage