With smartphone users worldwide totaling 1.75 billion in 2014, online communication channels such as social networks and websites are key in reaching out to and engaging travelers. We are in the age where consumers are able to receive and send out information at a simple click of a button. Without interesting online campaigns to capture and retain loyal customers, organizations find themselves at the losing end compared to competitors, where they are unable to reap the benefits of positive word-of-mouth and gain brand advocates.
This eBook summarizes the top 11 online marketing initiatives carried out by airlines and airports in the Asia Pacific region. From developing viral videos on Youtube to utilizing social influencers, this list of airlines and airports were able to integrate unique ideas with their services and stand out from competitors.
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