What does Customer Experience Management really mean to marketers? Gartner, for one, defines it as "the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy".
But what do you define it as? And how do you make the most of managing customer experience? Is it really your responsibility as a marketer to worry about that?
In this Brand Republic expert report on managing the customer experience you'll find out:
- What great customer experience constitutes
- If you've reached digital maturity
- Who should really be looking after customer experience
- And more...