Global Strategy, Local Tactics
At Loyalty World, LoyaltyOne’s Senior Vice-President of International, Caroline Papadatos, explored the evolution of the global loyalty industry and discussed how these important changes will significantly impact loyalty marketers. Caroline has just published a research report called Global Strategy, Local Tactics which explores global loyalty trends and how they will affect you.
From this report you’ll discover:
- Consumer perceptions of loyalty programs
- Market factors effecting global loyalty programs
- How do loyalty programs differ between ‘emerging’ and ‘developed’ markets
- Loyalty model proliferation
- Key insights about how loyalty marketers can apply these findings