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The pharmaceutical industry processes and extracts vast amounts of data from a variety of sources.

Simply put, big data refers to the explosive growth of data generated by every patient and the subsequent analytics to create a “portrait” of the patient’s health.

The ultimate goal would be to aggregate and integrate this information with other patient streams and thereby create a deeper understanding of patient populations and entire disease states.

For R&D, big data and cutting edge analytics promises to identify more targeted personalised therapies. Furthermore, there are wider applications of big data, such as enhancing the efficiency in the supply chain, business intelligence and in marketing.

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