NFC Business models
An ecosystem with multiple players launching mobile services is faster than ecosystem with 1to1 relationships Service Enrolment is strategic for crossing the line between customers’ intention to use and action.
The rational is:
Provide non-payment service providers with a local, cost-effective and flexible solution to manage their NFC services.
Therefore accelerate NFC services deployment
Differentiate versus global and local competitors
Deploy their own NFC services (payment , loyalty, access…)
Extend revenue opportunity – extra revenue for service management