community download

Presentation:David Oliver,Big Difference Marketing

information we require

please check before submitting



Unfortunately the document is not available at this current time, however if you leave your details we'll get it to you as soon as we can.

Please fill in all the information requested. It is very important you enter this information correctly so we can contact you with the document.

Privacy statement »

Manage your email preferences »

Remember my details Information

Information
Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

Marketing meets Psychology:

Behavioural psychology applied to Pricing strategy.

David Oliver,Big Difference Marketing spoke at Loyalty World last year. His focus was on the psychology of pricing and he spoke about the following topics-

  • Applying behavioural psychology to setting prices - relative pricing
  • The expensive = good paradox
  • The power of price
  • High pricepoint anchors & super-premium products
  • Trade off contrast and decoy pricing
  • The certainty effect & the power of Free