Chester Liu, PhD,Director, Platform Product Marketing

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Big Data for “The Rest of Us”
Five keys to doing something useful

At Loyalty World last year Chester Liu, Director at Platform Product Marketing gave a presentation on 'Big Data for the rest of us'. In his presentation he relates Big Data to the human brain and function, linking it with familiar human processes. He asks the questions-

What do we mean by relevance?
How do we make decisions?
How do you view Big Data in context with other data?
How do you fight cognitive biases?

Chester Liu, PhD,Director, Platform Product Marketing

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