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MetLife blog compilation

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8 blogs on customer loyalty from engagement expert Derek Martin, Director of CRM, MetLife
 

With an extensive background in customer care including positions at American Express and Velti, Derek has a unique perspective from both the customer-facing side and solutions provider industry. Download this compilation of his blog posts to learn:

  • how to use content to avoid being creepy
  • how to avoid being irrelevant
  • when to use SMS text
  • how to get past opt ins
  • how to develop your multichannel contact strategy

and more!