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Presentation: How to capitalize on Big Data to generate new ideas, build new markets and expand existing ones - Nick Pentreath

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How to capitalize on Big Data to generate new ideas, build new markets and expand  existing ones - Nick Pentreath
 

“The cost of storing data dropped below the human cost of deciding whether or not to store it”


Mindset shift


What is important:
-Variety
-Velocity
-Immediate
-Ill-defined

Big Data at Mxit

Easily store and warehouse all raw user session, transactional, and social network data in Hadoop
Allows ad-hoc analysis over 100s millions – billions of rows
Average query time 10x less:
E.g. 600 million row aggregation
12 minutes vs 2 hours
Without huge costs for software, custom appliances etc. (but, some expertise needed)